Electric Car Discounts Unsustainable Amid Rising Sales, Warns Group

Electric vehicle discounts could be on the verge of collapse as sales continue to climb, according to a recent warning from the Society of Motor Manufacturers and Traders (SMMT).

Growing Demand vs. Government Ambitions

The SMMT has highlighted a concerning disparity between consumer enthusiasm for electric vehicles (EVs) and the government's ambitious targets for EV adoption. While sales figures are on the rise, experts warn that the current discount strategies employed by dealerships are not sustainable in the long term.

Impact of Discounts on the Market

The incentives offered to consumers have played a significant role in driving sales. However, as demand increases, there is a growing concern that these discounts may hinder the profitability of manufacturers and dealers alike.

Looking Ahead: Will Demand Sustain?

With government initiatives aiming for a substantial increase in EV adoption, the SMMT urges stakeholders to rethink their sales strategies. The future of electric vehicle sales may depend on balancing consumer demand with sustainable pricing structures that can support industry growth.